About WR

Ethically Made, Sustainably Sourced Intimates for Everyday Life.


White Rabbit started out of a frustration with available underwear options. In a world where we care so much about what goes into our food, our bodies, our clothes, how is it that no one paid attention to how our underwear is made?


Our family-owned manufacturer only employs women, offers good working conditions like paid time off and social security, and pays fair wages. Of French heritage but based in Mexico City, they have more than 100 years of experience in making lingerie.


You know that pair you always reach for right after laundry day? That’s us. With our extra-durable bamboo rayon, we make timeless, comfortable basics that you will wear over and over again. Forget fast-fashion; lasting, sustainable pieces are in.


Our products are made with a luxuriously soft, breathable rayon made from bamboo, one of the fastest-growing, less-thirsty plants in the world. We work with an eco-friendly knitter that meets all safety and environmental standards. Learn more about our bamboo here.


In addition to ensuring fair working conditions for our seamstresses, we donate a percentage of every sale to Fabrica Social, a social enterprise that works to empower female artisans in rural communities.


Looking to upgrade her underwear drawer and "graduate" from brands that she could no longer identify with, Mariana realized there were no options to find comfortable, lasting everyday underwear. Together, Mariana and Cristian are determined to change that.

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