About WR

Our mision is to empower busy, on-the-go, women for everyday life, with comfortable intimates that just work.

OUR STORY

White Rabbit started out of a frustration with available underwear options. In a world where we care so much about what goes into our food, our bodies, our clothes, how is it that no one paid attention to how our underwear makes us feel?

DESIGNED FOR COMFORT

We focus relentlessly on finding the very best fabrics to create the most comfortable intimates. We spent over a year looking for the perfect materials for our first collection, and it was well worth it. We use a luxuriously soft, breathable, rayon made from bamboo, which is more sustainable to grow than cotton.

CRAFTED THOUGHTFULLY

Our family-owned manufacturing partner has more than 100 years of experience in crafting lingerie. Of French heritage but based in Mexico City, they employ only women, offer good working conditions and pay fair wages. We know because we've seen it ourselves.

DELIVERED DIRECTLY TO YOU

By selling our products directly to you, we offer luxury-quality products at the most competitive prices. We only make a product if we can exceed the quality of the leading luxury brands at a much lower price.

As Seen In:

As Seen In: